Made for every day.
We took everything you love about a good night's sleep and a slow morning: the soft towels, the cloud-like bed, the feeling of pure comfort, and made it yours.
600 GSM cotton
Towels
Plush, quick-drying cotton that stays soft wash after wash.
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Cloud-soft
Bedding
Comforters, toppers and blankets for the bed you never want to leave.
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For every sleeper
Bed Pillows
Neck support, cooling comfort and that plush hotel feel.
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Muslin and plush
Robes
Light, breathable robes made for slow mornings and spa nights.
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The towel you reach for after a shower. The robe on a slow Sunday. These small moments shape how your days feel, so we make every one of them feel like a stay somewhere special.
The hotel collection
Everything for a five-star home.
Towels, bedding, pillows and robes, designed in shared colours and soft natural textures so your bedroom and bathroom finally feel finished.
Cloud comforters, plush toppers and pillows for every sleeper, made to turn the mattress you already own into a hotel-deep bed.
Questions, answered
Still deciding? Everything you need to know is in our Help Centre, or email us at info@truenovaclub.com and a real person will answer.
How long does delivery take?
Orders are prepared and dispatched within 1 to 2 business days, then arrive within 7 to 9 business days across Canada and the United States. Your tracking link is emailed as soon as your order ships.
Where do you ship?
We currently ship across Canada and the United States, from truenovaclub.com only. We don't sell through marketplaces or third-party sellers.
What if it isn't right for me?
Every order is covered by our 30-day money-back guarantee. If something isn't right, email us within 30 days of delivery and tell us what happened. We will find the best solution with you, from a swap to an approved return.
What makes your towels different?
Our towels are woven from 100% cotton at 600 GSM, a dense, plush weight that absorbs fast, dries quickly and stays soft wash after wash.
Will the colours match across products?
Yes. Our towels, bath mats, robes and bedding are designed in one shared, calm palette, so pieces for your bedroom and bathroom look like they belong together.
How do I care for it?
Covers and textiles are removable and machine washable. Each product ships with a care card, and full instructions are on the individual product page.
Is the packaging discreet?
Yes. Every order ships in plain, unmarked packaging with no branding, product name or imagery on the outside.