Ultrasoft | Cotton Bath Towels

Plush 600 GSM long-staple cotton bath towels, in packs of 2, 4 or 8.

Sale price$86.90 Regular price$217.43

Bundle Includes:

2 Bath Towels
Color: Cloud White
Buy More, Save More: 2x Bath Towels

Choose your pack:

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  • Composition: 100% long-staple cotton
  • GSM: 600 GSM for a plush, hotel-weight feel
  • Refined terry weave: soft, absorbent loops with a ribbed border
  • Size: Bath towel, 70 x 140 cm (28 x 55 in)
  • Packs: 2, 4 or 8, all in one colour
  • Wash 2 to 3 times before first use to open up the loops and release loose fibres.
  • Wash warm or cold, up to 40°C (104°F), with a mild detergent.
  • Wash dark colours separately for the first few washes.
  • Skip fabric softener and bleach. Tumble dry on low.

Do they shed?
New cotton terry can release a little lint in the first few washes. It settles quickly.

Do they dry quickly?
Yes. 600 GSM is plush, yet hung open on a rail it dries well between daily showers.

What if they are not right for me?
You have 30 nights from delivery. Email info@truenovaclub.com and we will help with a return.

600 GSM Long-Staple Cotton

GSM measures the weight of cotton in every square metre of towel. At 600, Ultrasoft feels thick and plush, yet still dries well between showers.

Hand lifting the corner of a thick sage towel

Made to Be Felt

Woven from 100% long-staple cotton, prized for its smooth feel, strength and softness on skin.

Woman in a robe with her hair in a sage towel, sipping coffee in bed

The 5-Star Hotel Feeling, at Home

The plush comfort of a luxury hotel towel, every morning in your own bathroom.

Sage and white cotton towels softly folded

Towels that stay luxuriously soft. Wash after wash.

Woven from long-staple cotton, Ultrasoft is made to keep its softness and strength over time, not just for weeks. Skip the fabric softener, dry it low, and it keeps feeling this good wash after wash.

That first moment out of the shower. Every day.

Warm water, a fogged-up mirror, and then a towel that is thick, warm and soft against your skin. That is the moment Ultrasoft is made for, not just on holiday.

Woman wrapped in a sage bath sheet after a shower

Frequently Asked Questions

What makes Ultrasoft different from other towels?

Weight and fibre. Ultrasoft is woven at 600 GSM, heavier than most everyday towels at 400 to 500, so it feels thick and plush. It is made from long-staple cotton, which spins into a smoother, stronger yarn, so it feels softer, sheds less and keeps its loops wash after wash.

Do they dry quickly?

Yes. 600 GSM is the sweet spot between plush and practical. Hung open on a rail or hook, Ultrasoft dries well between daily showers.

Are the towels heavy or bulky?

They feel substantial in your hands, which is what makes them feel luxurious, but they are not stiff or bulky. They fold neatly and fit a standard towel rail and shelf.

How do I care for my towels to keep them soft?

Wash 2 to 3 times before first use. After that, wash warm or cold up to 40°C (104°F) with a mild detergent, skip fabric softener and bleach, and tumble dry on low.

Do they shed or lose their softness after washing?

New cotton terry can release a little lint in the first few washes, which settles quickly. Long-staple cotton holds its softness far longer than ordinary cotton, especially without fabric softener.

What if I am not satisfied?

You have 30 nights from delivery to decide. Email info@truenovaclub.com and our Client Care team will help with a return.